Wednesday, December 16, 2009

IMVU, Charlotte Russe Team for In-world Fashions

2402586629_194713b796_o Today IMVU, an avatar-based social network and virtual world where users meet and interact in 3D, announced the launch of a virtual branded storefront for clothing retailer Charlotte Russe, a mall-based specialty retailer of fashions and accessories targeted to young women in their teens and twenties. Charlotte Russe has teamed up with IMVU to provide IMVU members with the ability to purchase virtual Charlotte Russe clothing and accessories they can then use to outfit their IMVU avatars. Members can also link directly to Charlotte Russe online product pages to buy real clothing items. "As we continue to grow our audience base, IMVU is working to expand its catalog of digital goods with many of the leading brands in the fashion and entertainment worlds," said Kevin Dasch, IMVU's Vice President of Finance and Business Development. "Charlotte Russe is a terrific partner for IMVU."

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