Wednesday, January 20, 2010

James Cameron Wins PETA Proggy Award

The animal rights zealots at People for the Ethical Treatment of Animals have honored critically-acclaimed director James Cameron with their annial Proggy Award for Outstanding Feature Film for his work in the sci-fi blockbuster Avatar.

PETA granted Cameron the Proggy — short for progress — after falling in love with Avatar’s“the importance of treating all living beings, no matter how ’strange’ or ‘alien,’ with respect and dignity.” message about

“We hope viewers will come away from ‘Avatar’ with a new way of looking at the world around them and the way we treat our fellow earthlings,” PETA Senior Vice President Lisa Lange said in a statement. “For helping animals with the positive message of this film, James Cameron is PETA’s ‘King of the World.’”

“Viewers will recognize how the plight of Avatar’s catlike Na’vi people, who are faced with being driven off their land by a greedy corporation, closely echoes the real-life plight of animals on earth, many of whom continue to be torn away from their homes and families and locked up in cages in zoos, circuses, and laboratories,” organization president Ingrid Newkirk added. “PETA also applauds the movie’s stunning special effects, which beautifully illustrate how unnecessary it is to subject animals to the stress of a film production.”

Avatar has grossed more than $1.6 billion worldwide.
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